Haas Entry to Carry "According to Jim" Design at Auto Club Speedway
The goal of this unique one-race sponsorship is to help publicize that this breakout family comedy, starring multi-talented film, television and stage actor Jim Belushi, will launch into national syndication five days a week on Monday, September 18.
"It's fun to have 'According to Jim' partner with us," said Jeff Green, driver of the No. 66 entry. "I'm a fan of the show. His character is the kind of guy I can relate to. He's a family man, and he's still a big kid at heart, which is the way a lot of people describe me. It's a good fit. I'm looking forward to the show being in syndication, so I can catch up on some of the episodes I've missed. I hope we can give all the fans of the show something to cheer about on Sunday."
Jim Belushi will attend Sunday's race as both a performer and a spectator. He and his band, "Jim Belushi and the Sacred Hearts" will play for fans at the Auto Club Speedway Midway prior to the race. Belushi then plans to attend the driver's meeting and talk to media members before the race gets underway. In addition, Jim will also serve as the Honorary Race Official.
"We're trying to get the word out that "According to Jim" will be on the air five days a week beginning this fall, and the Auto Club Speedway is a great place to do this," said Belushi. "I am also a huge fan of NASCAR, but have never performed at a speedway before. I'm really excited because I think the crowd will definitely connect with our music."
Consumer electronics retailer, Best Buy, which has been the primary sponsor of the Haas entry at a number of events this season, will also have a presence on the No. 66 car on Sunday. The Best Buy logo and the tag line "HD Done Right" will be displayed on the car's lower quarter panels, promoting Best Buy's expertise in the area of high definition TVs.
Fans attending Sunday's race can pick up a free copy of a promotional "According to Jim" DVD at various points around the speedway, and at the Best Buy "Fun Zone" interactive display on the Midway.
The Sony HD 500 race will air live on Sunday, Sept. 3, beginning at 7 p.m. EDT, on NBC and MRN Radio affiliates.
Distributed by Buena Vista Television, "According to Jim" is produced by Touchstone Television in association with Brad Grey Television. Buena Vista Television (BVT) is the domestic television distribution arm of The Walt Disney Company. BVT is a leader in the pay TV, video-on-demand and pay-per-view arenas, and a pioneer in new media, capitalizing on licensing opportunities within broadband, wireless and digital technologies. The syndication veteran also boasts a powerful cache of highly-anticipated off-network hits, first-run programming and top movie packages. Buena Vista Television is a wholly owned subsidiary of Disney Enterprises, Inc.
About Haas CNC Racing - Now in its fourth full season of NASCAR competition, Haas CNC Racing fields the No. 66 Chevrolet Monte Carlo SS for driver Jeff Green in the NASCAR NEXTEL Cup Series, and the No. 00 Chevrolet Monte Carlo SS for driver Johnny Sauter in the NASCAR Busch Series.