NASCAR Hauler Parade Rolls Through the Inland Empire, Charity Auction Offers Fans Exclusive Time with NASCAR Stars

Events added to Stater Bros. Racefest presented by Pepsi offers a glimpse of NASCAR weekend at Auto Club Speedway


SAN BERNARDINO COUNTY, Calif. (Sept. 22, 2010) – As if meeting NASCAR drivers and getting autographs wasn’t enough of a highlight for fans attending the Stater Bros. Racefest presented by Pepsi at Auto Club Speedway on Thursday, Oct. 7, add in a multi-city hauler parade and a chance to meet the likes of four-time NASCAR Sprint Cup Series champion and Pepsi driver, Jeff Gordon.  Now that’s a Racefest!

For the 6th year, Stater Bros. Supermarkets will sponsor this free event to the public (free admission and parking) which will be held in the DiscoverIE FanZone outside the front stretch and in the shadow of Auto Club Speedway.  Stater Bros. Racefest is scheduled from 5 – 9 p.m. and is an exciting start to the Chase for the NASCAR Sprint Cup playoff weekend at Auto Club Speedway, highlighted by the Pepsi MAX 400 on Oct. 10.

In addition to the usual Racefest fare of driver autograph and Q&A sessions, a freestyle motocross stunt show with Rockstar Metal Mulisha, live music, rides, games, souvenir trailers and great food & beverages, this year’s event adds a few extra goodies for fans to enjoy.


Beginning at 6:15 p.m. on Thursday, Oct. 7, at Citizens Business Bank Arena, the spectacle of a NASCAR Sprint Cup Series Hauler Parade will begin making its way to Auto Club Speedway through Ontario, Rancho Cucamonga and Fontana.  Stretching nearly an entire mile from the first hauler to the last, the NASCAR Sprint Cup Series Hauler Parade will make its way to Cherry Ave. and Auto Club Speedway’s main entrance around 7:00 p.m.  Fans are expected to greet the haulers along the parade route, until the haulers make their final approach to the Auto Club Speedway DiscoverIE FanZone where all the Stater Bros. Racefest activities are taking place.  View the parade route at


In addition to the NASCAR Hauler Parade, between Sept.13 – Oct. 1, race fans can bid on several NASCAR auction items online at  The Racefest auctions benefit Stater Bros. Charities and include:

1 Auction Opportunity Available- 2 people
Value:  $5,000 per item
• Intimate dinner for two with NASCAR legend Junior Johnson at Fleming’s Steakhouse on Tuesday, Oct. 5
• Meet-n-greet with four-time NASCAR Sprint Cup Series champion and Pepsi driver Jeff Gordon at Auto Club Speedway on Thursday, Oct. 7.
• Front of the line passes with confirmed NASCAR drivers at the Stater Bros. Racefest at Auto Club Speedway on Thursday, Oct. 7.
• Exclusive cocktail reception with Carl Edwards at the Mission Inn Hotel & Spa on Friday, Oct. 8.
• (4) Four tickets to the Pepsi MAX 400 on Sunday, Oct. 10.

6 Auction Opportunities Available- 12 people
Value: $3,000 per item
• You and one guest will enjoy cocktails and conversation with NASCAR driver Carl Edwards at the historic Mission Inn Hotel & Spa on Friday, Oct. 8 between 6:30 p.m. – 8:30 p.m.
• Includes private autograph signings, photo opportunities and question and answer session.

15 Auction Opportunities Available – 30 people
Value:  $2,000 per item
• You and a guest will meet four-time NASCAR Sprint Cup Series champion and Pepsi driver, Jeff Gordon in the Auto Club Speedway Skybox Suites on Thursday, Oct. 7 between 7 p.m. – 9 p.m.
• Includes private autograph signings, photo opportunities and question and answer session.

1 Auction Opportunity Available – 2 people
Value:  $1,400
• You and one guest will have the exclusive opportunity to dine with Junior Johnson on Tuesday, Oct. 5, between 7 – 9 p.m. at Fleming’s Steakhouse at Victoria Gardens in Rancho Cucamonga.
• Also included private autograph signings, photo opportunities and questions and answer session.

Fans can get more online auction information and the Stater Bros. Racefest schedule of events by visiting their local Stater Bros. Markets to pick up a Racefest Guide starting on Sept. 22.


With the much anticipated Pepsi MAX 400 scheduled just three days later (Sunday Oct. 10), the Stater Bros. Racefest will provide a glimpse of the celebrity and excitement that is NASCAR with a fun-filled evening.

Speed Channel’s John Roberts will host the evening, introducing an all-star lineup of NASCAR personalities who will be on hand to meet fans and sign autographs. Scheduled to appear are:

Justin Allgaier
Marcos Ambrose
Clint Bowyer
Jeff Burton
Kurt Busch
Kyle Busch
Kevin Conway
Kevin Harvick
Sam Hornish, Jr.
Kasey Kahne
Joey Logano
Scott Speed
Steve Wallace
Rusty Wallace

• The driver schedule is subject to change. For the latest updates on the driver schedule visit

There will also be a special appearance by four-time NASCAR Sprint Cup Series Champion and Pepsi driver Jeff Gordon.

Fans can see the superstars of NASCAR when they visit Auto Club Speedway on Sunday, Oct. 10 for the Pepsi MAX 400.  Incredible ticket offers are available, while supplies last, like the $35 Pepsi Rock ‘n Rows, Show Your Card & Save discounts for AAA members and the First Time Fan Package for race weekend rookies.

As always, fans experiencing Auto Club Speedway can also take advantage of free parking, bring in their own food, or partake in the unbelievable menu items on site as well as other cost-savings opportunities while enjoying a full day of entertainment and fun at a fantastic family value.

For more information about the Stater Bros. Racefest presented by Pepsi or to purchase tickets to the Pepsi MAX 400, call 800-944-RACE (7223), or visit

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About Auto Club Speedway
This October the playoffs go golden!  The Chase for the NASCAR Sprint Cup roars into the Golden State and Southern California’s Auto Club Speedway.  Experience a weekend full of speed beginning with NASCAR Qualifying Day (Oct. 8), followed by the NNS 300 (Oct. 9) and culminating with Southern California’s “playoff” race – the Pepsi MAX 400 (Oct. 10). 

Free parking, unbelievable menu items and a full weekend of entertainment, live music and fun await fans in the Speedway’s DiscoverIE FanZone. 

Pepsi MAX 400 tickets start at $35 and AAA members receive Show Your Card & Save discounts, including a special section with half-priced tickets for kids 12 and under.  And don’t forget children 12 and under can sign up for the FREE Auto Club Speedway Lefty’s Kids Club membership to receive FREE admission on Friday and Saturday.

For more information or to purchase tickets call 800-944-RACE (7223) or visit

About Stater Bros. Supermarkets
Stater Bros. was founded in 1936 in Yucaipa, California, and has grown steadily through the years to become the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County, with annual sales in 2009 of $3.77 billion.  The Company currently operates 167 Supermarkets, and there are over 18,000 members of the Stater Bros. Supermarket Family.  Stater Bros. is the proud recipient of the “2010 Community Service Award” from America’s Supermarket Industry and will celebrate its 75th Anniversary in 2011.




Hauler Parade - Oct. 7!

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