Unique Nationwide Fad to Add Color to ‘Color Me Rad 5k’ INDYCAR Weekend

Auto Club Speedway set to become a tsunami of colors Sept. 15


SAN BERNARDINO COUNTY, Calif. (July 30, 2012) – Fitness, fun and a myriad of colors are set to collide at Auto Club Speedway as the Speedway’s 5K will become the pallet for the newest fad sweeping the nation – Color Me Rad.
On Saturday, Sept. 15, thousands of eager participants will descend upon Auto Club Speedway for “The Color Me Rad 5K” – a new sensation spreading bright colors across the country and making each event participant a walking “work of art”. 
Beginning at 8:00 a.m. participants will become “human works of art” as they walk or run Auto Club Speedway’s infield and across the track while sporadically being doused with vibrant colors from well positioned staff en route to the finish line and an unforgettable post race celebration.

“The uniqueness of our event comes from the fact we have “color stations” where volunteers throw colored cornstarch on the participants, turning them into lovely, colorful running works of art,” said Alex Grow, Race Director, Color Me Rad.  “The colored cornstarch is non-toxic and washes off with brooms and water.”

“I’m thrilled about the addition of Color Me Rad platform to our 5K,” said Gillian Zucker, Auto Club Speedway President. “I’m looking forward to joining the run and cajoling some other colorful personalities to join in – maybe even a driver or two”.

In addition to a colorful 5K, participants will also be granted access to season finale of INDYCAR!  Early Bird cost for “The Color Me Rad 5K” starts at $38 and includes admission to the INDYCAR World Championships. Kids 12 and under are FREE with their complimentary Lefty’s Kids Club membership card.  To register for Lefty’s Kids Club go to www.autoclubspeedway.com/kidsclub.  For more information or to register for the 5K, visit www.colormerad.com.



About Auto Club Speedway:  Auto Club Speedway, is a two-mile oval located in Fontana, California and is home to a NASCAR Sprint Cup Series race each March and the INDYCAR World Championships Weekend in September.   The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. The track is active for more than 320 days every year.  For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit www.autoclubspeedway.com.  For more information on event lodging, visit the Hilton Garden Inn, Fontana, the official hotel partner of Auto Club Speedway and Auto Club Dragway.

About the Auto Club Speedway Lefty’s Kids Club:  Lefty’s Kids Club offers a free Green Flag membership for children 12 years old and under that offers children the exclusive opportunity to special events including free general admission seats on Friday and Saturday of NASCAR and INDYCAR weekends at Auto Club Speedway.  Not only will Kids Club members attending NASCAR and INDYCAR weekends at Auto Club Speedway enjoy world-class racing, but they’ll also experience fun filled Kids Club activities in the all new LEFTY’S Fun Zone. This new children’s area offers everything from hands on educational programs, to photo opportunities, to kid-favorite foods and many more activities.  For more information, visit www.autoclubspeedway.com/kidsclub or call 800-944-RACE (7223).

About Color Me Rad: When Zoloft and balloon animals can't seem to raise your spirits, the best way to brighten your life is to run.  After 5K of color bombardment, we guarantee your outlook will be brighter, your boyfriend will be more affectionate, your girlfriend will be less needy, the hair on your head will grow back and the hair on your back will fall out, your black and white TV will turn into 720p HD (I know you were hoping for 1080, but we organize races, we're not miracle workers), and your gray outlook will turn green like a spring morning.  You’ll start off with a shirt as pure and white as your grandpa's dentures and you'll soak up enough color while running to change your skin tone forever.  You'll wind up looking like a pack of skittles – just make sure not to “taste the rainbow.”  So cast your DYE and get red in the face from Color Me Rad, and not from the embarrassment of passing up on the run of a lifetime. For more information, visit www.colormerad.com.


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