Shark’ Daymond John Named Honorary Starter for Royal Purple 300 at Auto Club Speedway


SAN BERNARDINO COUNTY, Calif. (March 14, 2013) – Daymond John, President, CEO and Founder of FUBU and Shark on ABC’s Emmy® nominated hit reality show Shark Tank, will serve as Honorary Starter for the Royal Purple 300 NNS race at Auto Club Speedway on Saturday, March 23.

As Honorary Starter, John will wave the green flag to get the Royal Purple 300 underway.  The event will be televised at 2 p.m. PT on ESPN.

“I am honored to have the chance to wave the green flag for the Royal Purple 300,” said John. “I have always admired NASCAR’s ability to utilize their drivers and platform to represent brands from all walks of life, while delivering exciting racing that captivates fans at the track and on television on a weekly basis.” 

Through FUBU—“For Us, By Us”— FUBU, Daymond John revolutionized the sportswear industry in the 1990s with a distinctive line of fashionable attire that transcended the underserved urban market and became wildly popular in the mainstream teen market. John has since gone on to own and operate several other lines including Crown Holder, Kappa USA, Coogi, and Heatherette.

In addition, John established Shark Branding that specializes in brand strategies, brand development, licensing, artist relations, and marketing. In doing so, John has perfected the methods for ingraining companies, brands and products into social conscious. 

The thriving marketing company recently added a celebrity brand management division anchored by John’s extensive experience working with superstars such as Muhammad Ali, Pitbull, Idris Elba, Lennox Lewis, and the Kardashians. Additionally, Shark Branding currently represents Nationwide Series driver, Alex Bowman, Olympic Gold Medal gymnast, McKayla Maroney, as well as Fuse Science and their “Powered by Fuse” brand.

John has appeared on Shark Tank since the show launched in 2009. Over the four seasons, John and other prominent executives Sharks listen to business pitches from everyday people who want the ‘sharks’ to invest in their company in exchange for an equity stake with the hopes of taking their company or product to new heights. By investing his own money, John partners with the entrepreneurs helping turn their dreams into a reality through his marketing prowess and entrepreneurial insights.

To see Daymond John get the Royal Purple 300 underway at Auto Club Speedway or to purchase tickets to race weekend call 800-944-RACE (7223), log on to or visit the Auto Club Speedway Ticket Office.

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About Auto Club Speedway:  Located 50 miles east of Los Angeles in Fontana, California, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the NASCAR Sprint Cup Series Auto Club 400 weekend in March and the MAVTV 500 INDYCAR World Championships Finale weekend in October.  The two-mile D-shaped oval is one of the fastest tracks on the INDYCAR and NASCAR circuits.  The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit .  For more information on event lodging, visit the Hilton Garden Inn, Fontana, the official hotel partner of Auto Club Speedway and Auto Club Dragway.



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