Simraceway Confirms Agreement with Auto Club Speedway

Online Racing Game Adds Prestigious Southern California Track to its Expanding Environment

SAN FRANCISCO, CA (July 9, 2013) - Ignite Game Technologies ("Ignite") and International Speedway Corporation today announced the Silicon Valley-based videogames company will release the Californian circuit on its free-to-play online racing platform, Simraceway (http://simraceway.com/).

The stunningly-recreated track, which is offered to Simraceway players at no expense, is the latest addition to a growing collection of real-world and fantasy circuits that form the challenging backdrop to the game’s wide range of live, multiplayer races and big-prize Events.

Opened in 1997, Auto Club Speedway, which comprises a 2-mile, D-shaped oval, a 21-turn Sports Car Course, and a 13-turn Interior Course, quickly established a stellar reputation within US motorsport thanks to its successful hosting of both open-wheel racing and NASCAR© events.

It is the latest in a long line of world-renowned motorsport facilities to announce an agreement with Simraceway, paving the way for its recreation in cyberspace. As part of this partnership, both parties will be working to find innovative ways of engaging their audiences, taking advantage of the game’s constantly-updated online environment to offer the most relevant experiences possible. 

However real-time, in-game marketing opportunities aren’t the only benefit third-parties can derive from an association with Simraceway, which enjoys a wide range of unique attributes. 

The title, which counts four-time IndyCar Series winner Dario Franchitti and treble Le Mans champion Allan McNish among its physics development team, is the only racing game to own a permanent, real-world racing facility—the Simraceway Performance Driving Center, based on Sonoma Raceway in California. This brings with it a range of advantages, including the provision of a ready-made test bed for in-game vehicles and an enviable destination for prize fulfilment.

The game also boasts its own proprietary skill-matching technology. “Skillquant”, the world's first 100-percent-accurate, real-time player skill quantification system, is able to precisely match players in order to provide them with truly competitive online racing experiences regardless of their skill levels.

Another key to Simraceway’s popularity is the vast range of controllers it supports, from keyboards, mice, and gamepads to steering wheels and full sim rigs. The game also offers its own low-cost, pro driver-developed racing controller, the SRW-S1 Steering Wheel, to ensure as many players as possible can enjoy high-end control.

"It’s an absolute privilege to be able to add Auto Club Speedway to Simraceway’s list of iconic ovals," said Ignite CEO Jonathan Haswell. "As our selection of free-to-race tracks continues to grow, it’s vital that we offer a comprehensive collection of racing experiences for our players. This addition is an important part of that strategy.”


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About Ignite Game Technologies
Ignite Game Technologies is a Silicon Valley-based online gaming company founded in 2008 by skill-quantification expert Jonathan Haswell to produce a new kind of racing game. The result, Simraceway, was launched in public beta in November 2011. The company counts four-time IndyCar Series winner Dario Franchitti and triple Le Mans champion Allan McNish among its physics development team and benefited from the expertise of two-time Indy 500 winner Dan Wheldon before his death in 2011. It also has the distinction of being able to leverage a permanent real-world racing facility -- the Simraceway Performance Driving Center, based at Sonoma Raceway -- for R&D. To date Ignite has raised $25 million.

About Simraceway
Simraceway is a free-to-play online racing world that offers live, person-to-person racing, utilizing highly-accurate, simulation-grade driving physics. It leverages a client-server model similar to those on popular online games such as World of Warcraft™ and features current and historic licensed content from a variety of auto and racing brands including Bentley™, Bugatti™, Mitsubishi™, and Saleen™. Its continually-evolving racing environment is constantly supplemented with new features and content to fully reflect the fast-moving, real-world motor racing scene.

About Auto Club Speedway
Located 50 miles east of Los Angeles in Fontana, California, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the NASCAR Sprint Cup Series Auto Club 400 weekend in March and the MAVTV 500 INDYCAR World Championships Finale weekend in October. The two-mile D-shaped oval is one of the fastest tracks on the INDYCAR and NASCAR circuits.  The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit www.autoclubspeedway.com. For more information on event lodging, visit the Hilton Garden Inn, Fontana, the official hotel partner of Auto Club Speedway.







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