The Press-Enterprise in Riverside to Serve as Title Sponsor for NASCAR Pole Day at Auto Club Speedway


FONTANA, Calif. (March 7, 2014) – The Press-Enterprise in Riverside, Calif. has partnered with Auto Club Speedway as the title sponsor of NASCAR’s Pole Day on March 21.  NASCAR’s new “knockout” elimination qualifying will set the pole sitter for the Auto Club 400 scheduled to run Sunday, March 23.

“The NASCAR Sprint Cup Series Auto Club 400 weekend is one of the most anticipated regional racing events of the year, so we’re thrilled to help kick off the festivities and connect the community to The Press-Enterprise Pole Day on Friday,” said Mike Burns, Publisher of The Press-Enterprise. “The Press-Enterprise proudly supports Auto Club Speedway and community-building events like The Press-Enterprise Pole Day as title sponsor. It will be fun to get our subscribers actively involved and introduce them to several memorable experiences through this sponsorship.” 

In addition to title sponsor of NASCAR’s Pole Day, The Press-Enterprise becomes the “Official News Media Partner”, “Official News Media Partner of Auto Club Dragway” and “Official Printing Partner of Lefty’s Kids Club.”  The newspaper will handle all of the printing of all Kids Club and Reading Challenge materials and will also distribute papers to all of the hospitality facilities as well as to all infield RV guests during race weekend.

The “Press-Enterprise Pole Day” begins at 4:40 p.m. (PT) and will consist of three knockout rounds. The process, which has drivers and fans alike excited about the 2014 change, is as follows:

• All cars run as fast as they can for 25 minutes with the top 24 fastest cars advancing to the next round.
• After a five-minute break, the second knock out round begins as cars run as fast as they can for 10 minutes with the top 12 advancing.
• After another five-minute break, those 12 then run as fast as they can for five minutes to determine the pole winner.

For more information on Auto Club 400 race weekend at Auto Club Speedway, March 21-23 call 1-800-944-RACE (7223) or visit


About Auto Club Speedway:  Located 50 miles east of Los Angeles in Fontana, California, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the NASCAR Sprint Cup Series Auto Club 400 weekend in March and the MAVTV 500 INDYCAR World Championships Finale weekend in August.  The two-mile D-shaped oval is one of the fastest tracks on the INDYCAR and NASCAR circuits.  The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit  For information on event lodging, visit the Hilton Garden Inn, Fontana, the official hotel partner of Auto Club Speedway and Auto Club Dragway.

About The Press-Enterprise / Freedom Communications, Inc.:  Freedom Communications, headquartered in Santa Ana, Calif., is a privately-owned company that publishes three daily newspapers - Long Beach Register in Long Beach, Calif., The Press-Enterprise in Riverside, Calif. and the Orange County Register in Santa Ana, Calif. with a fourth daily newspaper soon to be launched, the Los Angeles Register. Freedom also publishes more than 25 community newspapers that serve specific cities, audiences and geographic areas, including the Desert Enterprise in Coachella Valley and the Easy Reader publications along the coast of Los Angeles. Freedom publishes highly designed glossy magazines and operates a custom publishing unit. The company's portfolio also includes news and entertainment websites and mobile applications. For more information, visit, or contact Eric Morgan at 714-796-2460 or

About the Auto Club Speedway Lefty’s Kids Club:  Lefty’s Kids Club memberships are free for children 12 years old and under and offer children the exclusive opportunity to special events including free general admission seats on Friday and Saturday of NASCAR and INDYCAR weekends at Auto Club Speedway.  Not only will Lefty’s Kids Club members attending NASCAR and INDYCAR weekends at Auto Club Speedway enjoy world-class racing, but they’ll also experience fun filled Kids Club activities in Lefty’s Fun Zone. This new children’s area offers everything from hands on educational programs, to photo opportunities, to kid-favorite foods and many more activities.  For more information, visit or call 800-944-RACE (7223).



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