“Lefty’s Reading Challenge” Winning Schools Celebrate with School Wide Pizza Parties

$27,000 to be Distributed to School Libraries


SAN BERNARDINO COUNTY, Calif. (May 2 , 2013) – More than 100,000 students from San Bernardino, Riverside and Los Angeles Counties read nearly 700,000 books from 180 elementary schools  during Lefty’s Reading Challenge,  Jan. 14 – Feb. 8, for a chance to win thousands of dollars for their school libraries. 

In the coming weeks, $27,000 will be distributed to the libraries of the winning schools and students will celebrate with a school-wide pizza party. 

Pizza parties for the winning schools are scheduled for:

Etiwanda Colony Elementary School in Rancho Cucamonga on May 3
Ramona Elementary School in Moreno Valley on May 8
St. Catherine of Alexandria Elementary School in Riverside on May 9
Terra Vista Elementary School in Rancho Cucamonga on May 10
Avalon Elementary School in Perris on May 14
Ted Porter Elementary School in Fontana on May 17
Arroyo Verde Elementary School in Highland on May 31
Roynon Elementary School in La Verne on June 3
Oakmont Elementary School in Claremont on June 10

All students completing their reading challenge also received: a certificate of completion; one complimentary ticket for a parent or guardian to the Royal Purple 300 NNS race; one complimentary membership to Lefty’s Kids Club that got kids 12 and under free to NASCAR Qualifying Day and the Royal Purple 300 and all teachers that had 100% participation in their classroom received two complimentary tickets to the Auto Club 400 NASCAR Sprint Cup Series race in March.

With the support of Bento Box Interactive, all students that completed their reading challenge also received the recently released, digitally enhanced Sweet Pickles E-book, the “Very Worried Walrus”. Celebrating its 35th Anniversary, the Sweet Pickles E-books creates an interactive read-along experience with professional sound effects, narration and character voices performed by award-winning voice actors (www.sweetpickles.com).  

Lefty’s Reading Challenge is also made possible through generous contributions from The NASCAR Foundation and local race fans.  As part of the NASCAR Day celebrations, on Thursday, May 16 between 3 – 7 p.m. Southern Californians can participate in Lefty’s Track Days at Auto Club Speedway.  For just a $10 donation, participants will get to drive their car around Southern California’s premier motorsports 2-mile track.  Additionally, for $20 per person, race fans can also experience speeds over 100 mph with a ride in the official Speedway Pace Car.  NASCAR Day wristbands will also be available for $5, as will the NASCAR Day collectible lapel pin for $10.  Proceeds from Lefty’s Track Days will benefit Lefty’s Reading Challenge.

The challenge, named after Auto Club Speedway mascot Lefty, is part of Auto Club Speedway’s heralded youth initiative.  For more information on Lefty’s Reading Challenge, please contact Auto Club Speedway Community Services at (909) 429-5611.

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About Auto Club Speedway:  Located 50 miles east of Los Angeles in Fontana, California, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the NASCAR Sprint Cup Series Auto Club 400 weekend in March and the MAVTV 500 INDYCAR World Championships Finale weekend in October.  The two-mile D-shaped oval is one of the fastest tracks on the INDYCAR and NASCAR circuits.  The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit www.autoclubspeedway.com .  For more information on event lodging, visit the Hilton Garden Inn, Fontana, the official hotel partner of Auto Club Speedway and Auto Club Dragway.

About the Auto Club Speedway Lefty’s Kids Club:  Lefty’s Kids Club offers a free Green Flag membership for children 12 years old and under that offers children the exclusive opportunity to special events including free general admission seats on Friday and Saturday of NASCAR and INDYCAR weekends at Auto Club Speedway.  Not only will Lefty’s Kids Club members attending NASCAR and INDYCAR weekends at Auto Club Speedway enjoy world-class racing, but they’ll also experience fun filled Kids Club activities in the all new LEFTY’S Fun Zone. This new children’s area offers everything from hands on educational programs, to photo opportunities, to kid-favorite foods and many more activities.  For more information, visit www.leftyskidsclub.com or call 800-944-RACE (7223).

About Bento Box Interactive:  Bento Box Interactive (“BBI”) is an entertainment-based tech company recently launched by its sister company, Bento Box Entertainment. BBI is focused on building a digital platform to distribute literary and entertainment properties to consumers through social and mobile media. Using this strategy, BBI develops, publishes, and markets immersive storytelling experiences across various media and formats, ranging from audio-enhanced e-books to apps for mobile, tablet, and other digital devices.  For more information on Bento Box, visit www.bentoboxent.com.



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