More than 110,000 Elementary School Children to Participate in Lefty’s Reading Challenge

SAN BERNARDINO COUNTY, Calif. (Jan. 18, 2013) – More than 110,000 elementary school students from San Bernardino, Riverside and Los Angeles Counties are on track  to read over 700,000 books during Lefty’s Reading Challenge for a chance to win thousands of dollars for their school libraries.  The challenge, named after Auto Club Speedway mascot Lefty, is part of Auto Club Speedway’s Youth initiative.

Participating schools will be divided in two categories:  Category 1 Schools with enrollment up to 600 students are eligible to win a cash prize of $2,000, while Category 2 Schools with enrollment of 601+ students are eligible to win a cash prize of $3,000.  A Category 1 School and a Category 2 School from each county with the highest percentage of students that turn in their registration forms and have completed their reading log will win the cash prizes of $2,000 and $3,000 respectively.

With the support of Bento Box Interactive, all schools participating in Lefty’s Reading Challenge will also receive the recently released, digitally enhanced Sweet Pickles E-books series (   Celebrating its 35th Anniversary, the Sweet Pickles E-books creates an interactive read-along experience with professional sound effects, narration and character voices performed by award-winning voice actors.

Lefty’s Reading Challenge started this week and continues through February 8.  All students who successfully complete the challenge will receive a Certificate of Completion and free admission for themselves and their parent or guardian to NASCAR Qualifying Day on Friday, March 22 and the NASCAR Royal Purple 300 on Saturday, March 23.  In addition, each student receives a free membership card to Lefty’s Kids Club which provides great benefits such as free admission to NASCAR and INDYCAR races at Auto Club Speedway and much more!  

For more information on Lefty’s Reading Challenge visit or contact Auto Club Speedway Community Services at (909) 429-5611.

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About Auto Club Speedway:
 Located 50 miles east of Los Angeles in Fontana, California, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the NASCAR Sprint Cup Series Auto Club 400 weekend in March and the MAVTV 500 INDYCAR World Championships Finale weekend in October.  The two-mile D-shaped oval is one of the fastest tracks on the INDYCAR and NASCAR circuits.  The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit .  For more information on event lodging, visit the Hilton Garden Inn, Fontana, the official hotel partner of Auto Club Speedway and Auto Club Dragway.

About the Auto Club Speedway Lefty’s Kids Club:  Lefty’s Kids Club offers a free Green Flag membership for children 12 years old and under that offers children the exclusive opportunity to special events including free general admission seats on Friday and Saturday of NASCAR and INDYCAR weekends at Auto Club Speedway.  Not only will Lefty’s Kids Club members attending NASCAR and INDYCAR weekends at Auto Club Speedway enjoy world-class racing, but they’ll also experience fun filled Kids Club activities in the all new LEFTY’S Fun Zone. This new children’s area offers everything from hands on educational programs, to photo opportunities, to kid-favorite foods and many more activities.  For more information, visit or call 800-944-RACE (7223).

About Bento Box Interactive:  Bento Box Interactive (“BBI”) is an entertainment-based tech company recently launched by its sister company, Bento Box Entertainment. BBI is focused on building a digital platform to distribute literary and entertainment properties to consumers through social and mobile media. Using this strategy, BBI develops, publishes, and markets immersive storytelling experiences across various media and formats, ranging from audio-enhanced e-books to apps for mobile, tablet, and other digital devices.  For more information on Bento Box, visit 


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