FONTANA, Calif. (March XX, 2018) – Auto Club Speedway and Diageo, the world’s leading premium drinks company, have named five spirit brands as the official partner of Auto Club Speedway at the Monster Energy NASCAR Cup Series Auto Club 400 race weekend – March 16-18, 2018.
Ketel One is now the “Official Premium Vodka of Auto Club Speedway”; Smirnoff is the “The Official Vodka of Auto Club Speedway”; Don Julio has been named “Official Tequila of Auto Club Speedway”; Bulleit is the “Official Bourbon of Auto Club Speedway”; and the George Dickel brand is the “Official Tennessee Whiskey of Auto Club Speedway.”
As part of the new partnership, special activations will also be set up throughout the facility including:
Don Julio will have their branded 1942 Gold Truck and Bar on display as the presenting sponsor of Viva La Fiesta, an area located in the O’Reilly Auto Parts Fan Zone near Gate C. Viva La Fiesta area activities include a Q&A session with Monster Energy NASCAR Cup Series Driver Daniel Suárez, plus live performances by Mariachi Los Reyes and Lucha Libre Wrestling Exhibition.
Fans can sip on George Dickel Tennessee Whiskey in a Southern Tailgating themed-area in the Fan Zone featuring a General Store Bar and a swing for photo opportunities.
Ticket holders with access to the infield, pit road and terrace suites will find a new Ketel One Bloody Mary Market to start their race day early with a refreshing premium morning beverage. Plus, a photo booth is available for the perfect selfie moments.
Two additional areas will be located on the concourse level of the grandstands including the Smirnoff Start-Finish bar and area featuring specialty Smirnoff mules, and Bulleit Frontier Whiskey Teardrop Trailer for great race day photo opportunities.
To purchase tickets to the NASCAR Auto Club 400, call 800-944-RACE (7223), log on to www.autoclubspeedway.com, or visit the Auto Club Speedway ticket office at 9300 Cherry Avenue, Fontana.
About Auto Club Speedway
Located 50 miles east of Los Angeles in Fontana, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the Monster Energy NASCAR Cup Series Auto Club 400 weekend – March 16-18, 2018. The two-mile D-shaped oval is one of the fastest tracks on the NASCAR circuit. The Speedway is also home to numerous movie, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit www.autoclubspeedwaycom.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.
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